Only 7 per cent of homes are custom built in the UK. 59 per cent like the freedom of designing a house.īut while interest is high, custom housing remains a limited market. 52 per cent said they liked the idea of choosing a design inside their house that suits the way they want to live. “In a recent study on custom-built housing, we found that 68 per cent of people would consider a custom house build project, demonstrating the large demand for exclusive housing options.”įindings from the consumer survey mirror Sarah’s opinions on creative freedom. “As the way we live, work, and enjoy our homes changes and diversifies, we’ve recognised that the unique needs of homeowners require homes to reflect their wishes. Mark O’Donnell, design manager at national housebuilder, St. However, translating these digital home designs into reality needn’t be inaccessible. So you can have any building feature and every piece of furniture you can imagine.” Plus, the amount of custom content from the community is huge. Home simulation games are the perfect sandbox to explore new ideas and styles.
However, in a virtual world, we can push our creativity to the extreme. In real life, we encounter barriers such as budget or space limitations. “There is something fascinating about being in total control of your home’s design. Juan Sandiego, an interior advisor at Boreal Abode (and an avid Sims fan) agrees that game simulations push our creativity: For people who have even the smallest interest in design, these games make that interest more accessible and fun!” “Another reason I think home design games are popular is because for a lot of young people, owning their own home and being able to furnish it without financial limitations isn’t always the most achievable thing (at least in the short term). The Sims 4 has thousands of build-and-buy objects to unlock through gameplay and expansion packs, allowing almost limitless opportunities to create a unique home. “I can definitely say not everything in the game is architecturally compatible with real-life designs, but trying out different styles and structures in the game can open up your mind to what might be possible in reality!” The popularity of the game among budding home-designers is thanks to its “creative freedom” says Sarah Kendall, a gaming content creator and Sim-fluencer with over 107 thousand followers on TikTok.
The popularity of the game is immense, with people building their dream homes even seven years after this version’s release.
If the digital platform were a country, its population would exceed that of Australia. The Sims 4 has over 33 million unique players. And testing your own home designs on the simulation can not only be rewarding – it might just be a good idea. Creating emulative avatars that live out an aspirational life can be inspiring. Many people will build their first four walls on a computer-based game before buying or building their first “real” home.
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